Digital Marketing Specialist

Job Description

The Digital Marketing Specialist tells the freight story to people who have been trained to expect opacity. Working part-time from San Francisco alongside commercial and operations teams, this role builds the demand engine — search, email, paid and content — that brings shippers to CargoHype and keeps them engaged between quotes.

Job responsibilities

• Own the quarterly campaign calendar across search, paid, email and content.
• Run SEO for the site — keyword mapping, on-page work and technical fixes.
• Build nurture sequences that hold up in front of a sceptical freight buyer.
• Manage paid budgets against cost per qualified lead, not impressions.
• Write campaign copy in-house rather than waiting on an agency.
• Report weekly on spend, pipeline influenced and attribution assumptions.
• Keep every public claim traceable to a real operational number.
• Partner with sales on messaging and objection handling for live deals.

Logistics buyers are sceptical for good reason. The work here is to be specific, verifiable and useful — and to let the operational numbers carry the argument.

Qualification

• 3+ years in B2B digital marketing, ideally in logistics, supply chain or industrial services.
• Hands-on with SEO tooling, marketing automation and paid platforms.
• Comfortable reading an analytics funnel and defending an attribution model.
• Strong writer — able to draft campaign copy without waiting on an agency.
• Bonus: familiarity with freight terminology and Incoterms.

Duties

• Deliver the quarterly campaign calendar and keep it on schedule.
• Report weekly on spend, cost per qualified lead and pipeline influenced.
• Maintain the content backlog and publish on cadence.
• Partner with sales on messaging that survives first contact with a shipper.
• Keep every public claim traceable to an operational source.

‍

Conclusion

Freight marketing is won by whoever is willing to be concrete. If you would rather publish a real transit table than another stock photo of a container ship, we should talk.